Welcome to Part 2 of our three-part Q&A series with Oy Brand creator Mark Royal. In Part 1, we learned more about the story behind the brand. This week, we take a look at what’s yet to come.
What do you hope Oy Brand will represent and add to the thriving Seattle fashion scene?
Above all, the one thing I know for sure is that OY is here to represent authenticity.
Oy Brand also represents a positive mindset. Everything that we’re told to believe is impossible actuallyispossible, as long as you know the Official You and you own whoever that person is.
We want to represent being a boss -- not necessarily a traditional “boss” of a company, but people who are the boss of their own lives, whatever that might mean (such as tending to your own daily business, personal responsibilities, and higher purpose). Whatever your situation, boss out, don’t settle or give into complacency, and push onward.
We’re not too concerned about the Seattle fashion scene; we’re just going to do us. Yes, we’re a fashion brand, but we’re looking to reinforce the positive ideas behind Oy Brand more so than fill a certain niche in the industry.
What fashion trends, if any, are you looking forward to in 2017?
We don’t really follow trends like that. If there is a trend we’re interested in, we remix the trend, we put our own twist on it.
What kinds of looks and style elements can we expect to see from Oy Brand?
We’re planning on doing two-piece matching sweatsuits and cut-and-sew pieces.
We’re slowly but surely evolving to offer everything you need to get into a nightclub, wear to a dinner party, or just wear everyday.
Other than that, all ll I can say is to expect the unexpected. We’re just doing us, and we’re going to continue to do us, which means being flavorful and stylish because it’s what we do best.
What OY item is at the front of your closet these days?
OY beanies. This winter has been freakishly cold and they keep my ears warm and my mind sharp.
Favorite part of your job?
My favorite part of creating Oy Brand is being able to see it grow and develop. I like being able to watch the pieces come together like building blocks and watching ideas come to life and plans be executed.
What message do you hope to share through Oy Brand?
Anything is possible. Anyone can boss out.Check back next week for the final installment of Meet the Creator: Inspirations and Wisdom.
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